EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!
Key Segments:
[00:03:27] Introducing Greg Gifford
[00:06:04] Greg’s SEO Journey
[00:13:06] EDGE of the Web Title Sponsor: Site Strategics
[00:15:31] Greg’s BrightonSEO Presentation
[00:24:04] Google Business Profile Optimization Factors
[00:26:11] EDGE of The Web Sponsor: Hostinger
[00:27:33] Varying Verticals to Industries in the Google Algorithm
[00:33:49] Aligning Business Photos to Google’s Standards
[00:39:12] EDGE of The Web Sponsor: Wix
[00:40:23] Are Certain Ranking Factors More Dynamic Than Others?
[00:45:25] Biggest Takeaways from Greg’s Study
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Hostinger: https://edgeofthewebradio.com/hostinger
Follow Our Guest
Twitter: https://twitter.com/GregGifford
LinkedIn: https://www.linkedin.com/in/greggifford/
584 | News from the EDGE | Week of 4.10.2023
583 | AI and Paid Media w/ Greg Finn
582 | News from the EDGE | Week of 4.3.2023
581 | Google – The Disingenuous Trickster?
580 | News from the EDGE | Week of 3.27.2023
579 | Offensive vs. Defensive SEO w/ Chris Long
578 | What Does Expertise Look Like in the Eyes of Google?
577 | News from the EDGE | Week of 3.13.2023
576 | Featured Snippets w/ Chris Long
575 | News from the EDGE | Week of 3.6.2023
574 | Goals, Strategies, and Tactics w/ Kevin Indig
573 | News from the EDGE | Week of 2.20.2027
572 | Generative AI Content w/ Kevin Indig
571 | News from the EDGE | Week of 2.20.2023
570 | Internal Link Building and Automated Content w/ Cyrus Shepard
569 | News from the EDGE | Week of 2.13.2023
568 | The Google Farmer and our Crop w/Cyrus Shepard
567 | News from the EDGE | Week of 2.6.2023
566 | News from the EDGE | Week of 1.30.2023
565 | PAAs and Rich Snippets with Mark Williams-Cook
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