EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.
Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.
Come join the party and help bake bread with Google… on the EDGE!
Key Segments
[00:02:24] Reintroducing Mark Williams-Cook
[00:04:06] What is People Also Ask (PAA)?
[00:06:54] Intent: Information or Transaction?
[00:09:10] Baking Bread with Google
[00:13:33] It's Okay to Answer the Same Question Twice on Two Different Pages
[00:15:09] Answer the Public
[00:16:40] EDGE of the Web Title Sponsor: Site Strategics
[00:17:58] Google’s Content Extrapolation
[00:19:22] Hiking a Mountain with MUM
[00:21:55] Salesy Laundry PAA Gap
[00:26:26] EDGE of the Web Sponsor: Wix
[00:27:00] A Featured Snippet Strategy for SEO
[00:29:13] The UK Government and the Clown Circus
[00:30:02] AlsoAsked.com is One of our Favorite Tools
[00:40:06] EDGE of the Web Sponsor: SE Ranking
[00:41:43] Mark: We’re Polarized in SEO Right Now
Please Visit our Sponsors!
Site Strategics https://edgeofthewebradio.com/site
Wix: https://edgeofthewebradio.com/wix
SE Ranking https://edgeofthewebradio.com/seranking
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Follow Our Guest
https://www.twitter.com/thetafferboy
https://www.linkedin.com/in/markseo/
Check out >>> https://alsoasked.com
679 | News from the EDGE | Week of 4.29.2024
678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin
677 | Fending off Local Attacks w/ Joy Hawkins
676 | Getting Tactical with Local SEO w/ Joy Hawkins
675 | News from the EDGE | Week of 4.8.2024
674 | Drawing The Line With AI Content w/ Simon Cox
673 | News from the EDGE | Week of 4.1.2024
672 | Reflecting on SEO and Web Development History w/ Simon Cox
671 | News from the EDGE | Week of 3.25.2024
670 | The GA4 Concert and Afterparty w/ Brie Anderson
669 | News from the EDGE | Week of 3.11.2024
668 | Rocking Out GA4 w/ Brie Anderson
667 | News from the EDGE | Week of 3.4.2024
666 | Design Thinking for SEOs w/ Ola King
665 | News from the EDGE | Week of 2.26.2024
664 | Search Experience Optimization w/ Ola King
663 | News from the EDGE | Week of 2.19.2024
662 | Local SEO and Google SGE w/ Greg Gifford
661 | News from the EDGE | Week of 2.12.2024
660 | How To Dominate Your Local SEO w/ Greg Gifford
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