Authors Who Lead - Learn to write a book from bestselling authors and leaders
Business:Entrepreneurship
In the ever-evolving world of book marketing, podcasts have emerged as a crucial platform for authors to share their stories, build their brands, and connect with readers.
In this episode of Authors Who Lead, I speak with expert publicist and author Michelle Glogovac to explore the intricacies of podcast pitching and the importance of personal branding in the literary world.
Timestamp:
00:00 Michelle Glogovac, podcast matchmaker, author, entrepreneur.
04:33 Empathy and relationships create hope and inspiration.
07:25 Podcast hosts discuss copy and paste pitches.
10:21 Book coach seeks authentic connections with writers.
14:01 Proud stalker uses info in conversation effectively.
17:55 Chapter 1: Understanding and connecting with clients.
19:12 Identify the target audience and share a personal story.
23:28 Professional speaker shares last-minute TED Talk story.
26:13 Evaluating pitches, struggling to distill expertise.
30:29 Podcast appearances help sell books and attract clients.
34:38 Agent changes, publishing delays, and marketing challenges arise.
37:17 The Author discusses the importance of being media-ready.
39:15 The Media kit should be easily accessible online.
42:36 Encouraging proper conduct in business and content sharing.
45:32 Subscribe for weekly episodes on authors who lead.
Full show notes
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🖱️ Episode Webpage
172: Space for Magic with Patty Lennon
171: “Traditional vs. Self-Publishing” with Azul Terronez
170: Called to write a book? With Shayna Hammond
169: Should I find a coauthor for my book with Jeff Brown
168: How do writers find flow? with David Brower and Gido Schimanski
167: Book Marketing Doesn’t Have to Be Hard with Azul Terronez
166: Should I really write this book? with Sivonnia DeBarros
165: Are you a self-development junkie? with Julia Cha
164: How to build an audience for your book? with Jan Koch
163: How Authors Can Use a Book to Get on Stages with Alexia Vernon
162: How do I know my writing is any good? with Azul Terronez
161: 7-Figure Entrepreneur Embraces Conscious Leadership with Sarah Hawley
160: The End of Jobs with Jeff Wald
159: Using a Contest to Promote Your Book and Skyrocket your Sales with Kevin Rizer
158: Suck It Up, Princess with Natalie Sisson
157: Finding Your Swagger with Leslie Ehm
156: Are you about to be canceled? With Molly McPherson
155: Biggest challenge when it comes to marketing your book
154: Can Writing a Book Bring You Happiness? with Ted Smith
153: Why Fake It ‘Till You Make It is Terrible Advice with Dr. (Doc) Shauna Springer
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