There were very few women to break through the male dominated streetwear scene of the early aughts. Vashtie Kola remains among the most iconic of them all. The first woman to design her own Jordan back in 2010, Vashtie has gone on to start her own brand Violet and direct music videos for the likes of Kendrick Lamar, Joey Bada$$ and Drake.
She sits down with long time friend and BoH host Angelo Baque (Founder, Awake NY) to reflect on the years they shared together back on the scene. From shop kids to creative directors to label founders, the two trace through what steps it took to get to the top.
WATCH THE FULL EPISODE OF BUSINESS OF HYPE WITH VASHTIE KOLA HERE.
Executive Producer - Kyle Reyes Director - Jon Fusco Producers - Alejandra Zelaya, Jenny Fu Director of Photography - Julius Ignacio Gaffer - John Izarpate Grip - Rick Lim 1st AC - Brian Nguyen Set Design - Lucy Hislop Production Assistant - Tealoni Butler Editor - Jon Fusco Special Thanks Sarah Schecker Sophie Schieli
Gabriella Koppleman
This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.
BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly.
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Aurora James of Brother Vellies
Salehe Bembury of Versace
Drieke Leenknegt
Kerby Jean-Raymond of Pyer Moss
Edson Sabajo & Guillaume “Gee” Schmidt of Patta
Special Ep: Behind the Baller Podcast with Ben Baller
The Making of Business of HYPE
ICYMI: Melody Ehsani Tells Us How She Broke Into Streetwear’s Infamous Boys’ Club
adidas MakerLab Event Live at Brooklyn Creator Farm
Joe Freshgoods
Rob Cristofaro and Treis Hill of Alife
Miguel McKelvey of WeWork
Christina Paik
Liz Beecroft
Mike Cherman, Jeanne Grey and Scott Patt
Jason Markk
Sharifa Murdock of Liberty Fairs and ENVSN Festival
Tremaine Emory aka Denim Tears of No Vacancy Inn
Alexandre Arnault of RIMOWA ft. Kim Jones of Dior Men's
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