Brand Ballers - Beautiful, Uncomplicated Websites and Marketing
Business:Marketing
In this episode we talk about websites as we're both changing our websites and fixing other people's websites. Nowadays, there's supported website platforms where you can build a great website and not worry about any technical issues like in the past. We end up talking about one of them, Squarespace, and how much we're digging what they have created. Enjoy the show!
Setting up your website like a restaurant
Who to target with your marketing effort
What is a website
Measuring your marketing efforts
Finding a process to produce blog posts
Tone of voice
Content form
Planning your blog
Blogging for business
Testimonials to helping your branding
Constructing your product offering
What Makes a Good Website
SEO vs Content for Websites
Mike rebrands his old brand
Techniques for producing videos
Storytelling
Initial Outreach
Social media for building a personal brand
Your Website About Page
How to Make Good Explainer Videos
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