What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuiness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.
Read a transcript of this episode: www.mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: mastersofscale.com/newsletter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Why mission matters more than products, w/Noom’s Saeju Jeong
Rapid Response: Flipping your strategy in a volatile market, w/Zillow's Susan Daimler
Strategy Session: How to stay inspired while remote? Why do you celebrate wins? Is there a co-founder advantage?
Rapid Response: Charging toward a clean energy future, w/EVgo's Cathy Zoi
Microsoft’s Satya Nadella: Why we need re-founders
Rapid Response: How we served 150 million meals in Ukraine, w/José Andrés of World Central Kitchen
The Wrongness Playbook, part 2, w/Patreon's Jack Conte
Rapid Response: Holding business accountable from Meta to McDonald’s, w/Color of Change’s Rashad Robinson
The Wrongness Playbook, part 1, w/Patreon's Jack Conte
Rapid Response: Amazon’s plan to be big, green, and beloved, w/AWS CEO Adam Selipsky
Strategy Session: How to build trust in a brand-new space? How do you balance limited cash and big ambitions?
Rapid Response: "You should be running toward AI," w/Eric Schmidt (frmr Google CEO)
How to take creative leaps — and land them, w/Future Shape's Tony Fadell
Rapid Response: Playing offense in adversity, w/Target’s Brian Cornell
Bill Gates: How to accelerate history (Part 1)
Rapid Response: How to decarbonize your business, w/John Doerr, partner at Kleiner Perkins
Bonus: Five ways to burnout-proof your organization
Rapid Response: What the crypto crash teaches us all, w/Chainalysis’s Michael Gronager
Need to Know, w/Reid & Bob: Business withdrawals from Russia, strife at Netflix, Musk vs Twitter, the business world’s role in democracy, Crypto’s future, & more
Rapid Response: Turning tears to action, w/Planned Parenthood’s Alexis McGill Johnson
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Meditative Story
Should This Exist?
Spark & Fire: Fuel Your Creativity