Neil Wilkins talks about the history and future of marketing, based on his model that uses Kondratiev's Cycles to showcase how marketing has arrived where it is today.
Neil argues that many of the models and approaches we are currently using are already outdated and that a focus on marketing sustainability and wellbeing, rather than simply encouraging commercial consumption, are the way forward.
Neil invites challenge, comments and collaborative working. Contact him on socials @neilwilkinsx
For more content like this, visit Neil Wilkins Online http://neilwilkins.online
Headlines and Subject Lines
Marketing Planning 2023
Scaling a Purpose Driven Business
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Developing Responsible Citizens
The BIG Picture for Marketers
Evaluation Using SMART KPIs
Mindfulness in Music
Mindfulness
The State of Sustainability
How to Use Humour in Marketing part 1
How To Set Up Google Analytics 4
Campaigns and Integrated Marketing
Concrete4Change Sustainability Case Study
Embracing Dyslexia
Researching Sustainability
Copywriting Skills
Women Entrepreneurship and Menopause
Professional Services Marketing
Communicating Sustainability
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