One of the pioneers of social media marketing, Jessie Yerxa, joins Matt Lionetti and The Broke Agent to discuss how she built a huge following on Facebook, where she gets most of her leads, and how she went from being in the red to building a seven-figure business.
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Matt Lionetti: https://www.instagram.com/matt.lionetti/
The Broke Agent: https://www.instagram.com/thebrokeagent/
Jessie Yerxa: https://www.instagram.com/jessieyerxa_yourrealtor/
Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792
Timestamps:
00:00–00:42 Intro
02:39 Jessie’s elevator pitch
05:47 What did that pushback on FB look like?
07:08 Was it harder for you to get something going?
10:05 What did you do to establish trust at a young age?
12:44 What were the first videos like?
17:59 Do you think agents need to get back to more traditional marketing?
25:10 Where do you get most of your business?
35:34 Walk us through your process of getting leads from social media
45:58 What did your first year look like?
49:42 What are you coaching your agents & peers to do during the market shift?
#realestatemarketing #socialmediamarketing #socialmediatips
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