In this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to product development. Jim emphasizes the importance of understanding consumer behavior and building emotional connections with the brand, offering valuable insights into the future of home fitness equipment and the evolving trends in adaptive fitness.
LINKS:
https://corporate.bowflex.com
https://www.wrkout.com/
Mike Arce - Loud Rumor & Fundamental Principles for More Profitable Gyms
Mike Taylor - BeaverFit & Bespoke Training Solutions
Juliet Starrett & Alex Alimanestianu - Industry Deep Dive: Planet Fitness, Xponential, Life Time, Fuzzy Panda, Semaglutide, & "Built To Move"
Dan Freed - Thesis & The Rise of Nootropics
Chris Minor & Ajay Nwosu - Fuel Venture Studio & Coact Capital
Bill Davis - Build, Buy, or Partner
Jessica Klodnicki - KT & The Art of Rebranding
Jacob Rothman - Perch & Quantifying Strength
Scott Burgett & Andy Beckman - Garmin & The Future of Digital Health
Jessica Goldenberg - Warner Music Group & Innovation in Music Licensing
Ryan Duey - Plunge & Advancements In Cold Water Exposure
Michael Chapp - Oura Ring: Better Tech, Better Sleep, Better Health
Dr. Stacy Sims - "Women Are Not Small Men"
Jeff Byers - Momentous & Expert-Driven Protocols
Miesha Tate - Lessons From a UFC Champ
Dr. Jeremy Koenig - DNA, Generative AI, & Gut Microbiomes
Marcus Filly - The Modern Content Creator
Paul Byrne - The Cyclical Nature of The Fitness Industry
Tony Gentilcore - The State of Coaching 2023
Eric Durak - The Past, Present, & Future of Medical Fitness
Create your
podcast in
minutes
It is Free
Good Mood Revolution
HyberNation: Sleep Stories and Meditations
Good Nurse Bad Nurse
The Relaxback UK Show
Perform with Dr. Andy Galpin
Well Beyond 40