In this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to product development. Jim emphasizes the importance of understanding consumer behavior and building emotional connections with the brand, offering valuable insights into the future of home fitness equipment and the evolving trends in adaptive fitness.
LINKS:
https://corporate.bowflex.com
https://www.wrkout.com/
Yoav Susz - VI & Enterprise AI for Health
Jack Daly - The Future of TRX
Troy Taylor - Tonal & The Future of "Intelligent Fitness"
Udaiyan "UJ" Jatar - Tecton & Changing Human Behavior At Scale
Matthew Maruca - Ra Optics & Better Health Through Better Eyewear
Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, Peloton's Future, Peter Attia's "Outlive"
Ian Mullane - KeepMe.AI & The State of AI in Fitness
Rick Mayo - Alloy Personal Training & A Simple Brand Promise
Kamal Obbad - Nebula Genomics & Accessible Genetic Testing
Kory Angelin - The DRIPBar & A Great Customer Experience
Dr. Florence Comite - Groq Health & Reverse Aging For The Masses
Andrew Sugerman - Centr & Accessible Holistic Wellness
Dr. Jason Wersland - Therabody Beauty and The New "F" Series
David Van Daff - The Many Evolutions of "Health Clubs"
William Coker - Fibr - Cracking The Code of Talent Acquisition
Garrett Marshall - Xponential & Meta Partner for Virtual REALity
Jack Thomas - The Fit Guide
Bruce Smith - Hydrow & Live Outdoor Reality
Tom Dowd - The Future of F45
Create your
podcast in
minutes
It is Free
Good Mood Revolution
HyberNation: Sleep Stories and Meditations
Good Nurse Bad Nurse
The Relaxback UK Show
Perform with Dr. Andy Galpin
Well Beyond 40