The BookSmarts Podcast, with Joshua Tallent
Arts:Books
In this episode Joshua speaks with Dr. Rachel Noorda (@rachellynchase), Director of Book Publishing and Assistant Professor in English, and Dr. Kathi Inman Berens (@kathiiberens), Associate Professor of Book Publishing and Digital Humanities, at Portland State University. Rachel and Kathi are the lead researchers on Panorama Project's Immersive Media & Reading Consumer Survey, a survey-based consumer behavior study focused on how book discovery works and how libraries fit into the book discovery ecosystem. This cross-media study included representative samples from across U.S. population demographics and regions, and provides some important insights into how book consumers discover and purchase books.
Book discovery is context-agnostic. People might see a book in a bookstore and buy that book online, or find it in the library and then go buy it in a bookstore. Sales data only shows us part of the picture, and book discovery is much broader than just word of mouth. There is no one formula for discovery, either, because consumers engage many different touch points, including many different kinds of media, in the process of discovering new books. Joshua, Rachel, and Kathi also talked about some of the surprising results from the study around book pirates, who are some of the most prolific book buyers, and how publishers can engage with them.
Listeners of the podcast are encouraged to read the full report, and take advantage of its insights and data as you engage future acquisitions, marketing programs, and more.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/booksmarts/messageEpisode 22: George Slowik, Jr. on the 150th Anniversary of Publishers Weekly
Episode 21: Thad McIlroy on Metadata Quality, the Backlist, and more
Episode 20: Todd Sattersten on The Magic Number
Episode 19: Scott Miller on Publishing at FranklinCovey
Episode 18: Robin Whitten on Audiobook Demographics and Quality
Episode 17: Fran Toolan on Cybersecurity
Episode 16: Nick Espinosa on Cybersecurity
Episode 15: Updates on Keywords and Reviews
Episode 14: Mary McAveney on Book Discovery
Episode 13: Alessandra Torre on Indie Author Strategies that Publishers Can Use
Episode 12: Michael Cader on Challenges and Opportunities in Publishing
Episode 11: Recent Kindle Changes: A+ Pages and the Death of the MOBI Format
Episode 10: The Need for Standards
Episode 9: Erik Nelson on Branding and Marketing
Episode 8: Everything You Wanted to Know About Keywords
Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation
Episode 6: Clay Tablets and Metadata Overwriting
Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales
Episode 3: Guy LeCharles Gonzalez on Being Data-Informed
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