Rodolfo Estrada is a fresh new planner at BBDO in Guatemala. He recently took The Sweathead Strategy Accelerator, our 6-week strategy course. And I thought his work was worth sharing.
In this episode, Rodolfo takes us through his response to a hypothetical brief. The task was to get heavy drinkers to consider Vivitrol as a way to cut down their drinking. Vivitrol is a monthly needle in the butt (although there are pill versions of the drug, too - eg Naltrexone). It claims to turn down the opioid receptors in the brain, to reduce the endorphin rush that heavy drinkers feel after their first few drinks and then chase for the next few hours with more drinks.
You can find Rodolfo here:
https://www.linkedin.com/in/rodolfoaestrada/
**
Find out about our New York City strategy workshop on June 16 here:
https://sweathead.com/products/the-sweathead-strategy-workshop/
**
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Ogilvy Pakistan's Director Of Strategy Zahra Ali Explains What Makes The Agency So Effective (Effie Index Series)
How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Interesting And Useful Is The Way To CSO Ryan O’Connell’s Heart - Ogvily (Effie Index Series)
Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
A Gentle Comparison Of Strategy At BBDO And VMLY&R - David Moreno, BBDO (Effie Index Series)
The First Decade+ Of A Career (And Putting Yourself Online) - Aisha Hakim, ACD, 72andSunny
What Strategists Want From Work, Best Places For Strategists To Work, And Getting Old In Advertising - Monologue, Hell's Kitchen, NYC
Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year
The Visibility Mindset (Get Yourself Seen) - Bernice Chao, Asians In Advertising
A New Brand Strategy For Sofia, Bulgaria - Live Workshop With Adriyana Mihaylova
A Strategy For Sriracha, Get/To/By, Tensions Facing Strategists And Advertising News - Hell's Kitchen, NYC
An Anonymous Interview With The Instagram Account @Agencyprobs
Digital Trends But Useful - Simon Kemp, Kepios
Empathy In Strategy - Elisabeth Bromberg, Mildred Mae
When Work Doesn't Want You To Work - Monologue, Queens, NYC
What's Gen Z Up To These Days? Gen Z Research with Gen Z Researcher Andrew Roth from dcdx
Last Week My Bank Client SVB Collapsed – Jason Harris, CEO Mekanism, Discusses Dealing With Tough Times As An Agency Owner
How To Fast-Track Your Strategy Career - Christine Villanueva, CSO
What Ten Rounds Of Revisions And "Love The Strategy But Not The Creative" Mean - Monologue, Hell's Kitchen, NYC
How To Pitch With Joy (Plus Advice For Young Lions) - Nish Shah, Lifelong Strategist
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast