Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying.
In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
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Podcast Music, Part 1: Setting the (Sound)stage
Game On: An Interview with MeganPlays
Fun for the Whole Family: An Interview with The McFarlands
The Power of Authentic Endorsement: A Conversation with Jon Favreau and Mark Krojansky
Do We Have a Deal? Negotiating Media From Both Sides of the Buy
True Crime, Part 3: An Interview with True Crime Obsessed
True Crime, Part 2: An Interview with Delia D'Ambra
The Blurred Line Between Podcasters and Influencers: An Interview with Bert Kreischer
True Crime, Part 1: Why Can't We Stop Listening?
The History of Podcasting
Podcast AdTech: An Interview with Bryan Barletta
Making Space: An Interview with Ad Results Media's SEEN Committee
The Art of Conversation: An Interview with Jordan Harbinger
How Molson Coors Harnesses the Power of Podcast Ads
Growing a Podcast Ecosystem: An Interview with Kathy Doyle
The Anatomy of an Ad, Part 3: What A Concept!
The Anatomy of an Ad, Part 2: Let's Talk Strategy
The Anatomy of an Ad, Part 1: Starting With the Brand
Women in Podcasting, Part 3: An Interview with Podcast Nation
Where's the Data?: An Interview with Podsights Founder, Sean Creeley
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