In this episode, I'm speaking with Brandon Miller, Founder of Miller Auto.
This episode is brought to you by:
Podium - The lead conversion platform for car dealerships.
Get 10% off your plan by texting “CarDealershipGuy” to (833) 441-1166 or visit www.podium.com/automotive
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
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Topics:
(00:00:00) - Intro
(00:03:06) - Brandon’s previous life as the mayor of a small town
(00:05:42) - Starting a dealership
(00:11:40) - Funding inventory and knowing what to buy
(00:15:40) - Brandon’s role at the dealership
(00:16:38) - The profitability of the dealership
(00:17:05) - Financing inventory
(00:19:04) - Auction Strategies
(00:20:03) - Building a vertically integrated company
(00:22:19) - Building a Tesla modification arm of the business
(00:28:25) - Monthly sales numbers
(00:29:05) - Marketing strategies
(00:30:08) - Profits & team structure
(00:35:06) - Warranties
(00:35:56) - The Tesla market in Wisconsin
(00:41:20) - The impact of interest rates on dealerships
(00:43:08) - Consumer lending
(00:45:21) - How to get in touch with Brandon
Check out Miller Auto here.
Follow Miller Auto on X & Facebook
Check out the website for me and follow me on X @GuyDealership!
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
#72 Biggest sleeper brand in automotive, Selling dealerships for $100M+, Most improving automakers, F-150 Lightning a flop? | Alan Haig, President of Haig Partners
#71 Building a winning Toyota store from scratch, Selling 1,200 cars on a "slow" month, Trailblazing as a female dealer principal | Julie Herrera, President of IDEA Auto Group
#70 How AI will fix the broken credit system, Is 40% of US overpaying for car loans, Blowing an engine at 24H Le Mans | Alex Rouse, VP, GM Auto at Upstart
#69 Disruption of digital advertising, His $1B dealership marketing playbook, Unlocking the secrets of a car shoppers mind | Ron Andrews, VP of Business Development at Cars Commerce
#68 CDG Market Update: Will used car prices rise again, Best and worst selling cars, Hybrids domination, A.I. chatbots selling cars | Jessica Caldwell, Head of Insights at Edmunds, and Kevin Frye, eCo
#67 Former NADA Chairman shaping the car business, When will Chinese cars come to US, Will FTC ruling cost consumers and industry $35B? | Geoff Pohanka, Chairman of Pohanka Automotive Group
#66 Becoming the world's most famous car salesman, Getting 60M+ monthly views on TikTok/IG, How much money he makes from content, His big announcement | RussFlipsWhips, Automotive Content Creator
#65 How luxury dealerships make money, Selling a Lamborghini for Bitcoin, His net worth, Biggest wins and losses | CJ Wilson, Owner and GM of Porsche Fresno
#64 Selling $200M/yr of used cars, Losing money on every car but still profiting, Can he succeed where other dealerships have failed? | Eli Hanna, Dealer Principal of Hanna Cars
#63 Crushing 70M+ vehicle recalls, From infantry officer to chief executive officer, Technology fatigue in the car business | Ryan Maher, CEO of BizzyCar
#62 Leadership masterclass from world's #1 Honda Dealer, Pushing $1 Billion in sales, the birth of the 24-hr service center | Brian Benstock, Partner & General Manager/VP of Paragon Honda
#61 Accounting mistakes costing dealers thousands, $800k stolen by a dealership controller, EV mandates clashing with consumer demand | Frank O'Brien, Partner at Withum
#60 Building the future of automotive retailing AI, Pivoting from fashion to cars, Acquiring a tech company in Eastern Europe | Devin Daly, CEO of Impel
#59 Becoming a #1 Volvo Dealership, $300M in revenue from "throwaway" brands, The "Great EV Recession" | Matthew Haiken, President of Prestige Collection Auto Group
#58 Leadership lessons from working for Elon, Raising millions to reimagine the dealership, why he has no exit plan | Jay Vijayan, CEO of Tekion
#57 Evolving the dealership service department, Adapting to a possible EV future, Getting acquired by a $7T company | Chad Brooks, Head of Dealer Development at Valvoline Global
#56 Building a $2B car auction app, "Gambling for car dealers", Artificial intelligence vs. actual intelligence | Joe Neiman, Co-Founder of ACV Auctions
#55 Double-digit increases in dealership auto theft, Adapting to the future of cars, Losing $10,000 a year in keys | Steve Baucom, President of KEYper Systems
#54 Leadership secrets of the world's #1 Toyota Dealer, Selling 25,000 cars a year, Lease returns crashing in 2024? | Doug Eroh, President and GM of Longo Toyota
#53 Solving the aging used car bubble, Saving dealers $48M with accurate appraisals, From porter to General Manager in 6 years | Brian Kramer, EVP of Cars Commerce
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