On this episode of BRAVE COMMERCE, Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the complexities of modern-day commerce, sharing insights into the evolving landscape of retail, consumer behavior shifts, and strategic considerations for growth.
Wendy's role at Tyson Foods is described as encompassing not only traditional retail and eCommerce but also integrating insights and category management. Her extensive background in food service brings a unique perspective to the table, emphasizing the importance of understanding broader market dynamics beyond direct competitors. She discusses the concept of "share of stomach," highlighting how Tyson's products compete not only with other protein providers but also with takeout, restaurants, and alternative food products like protein bars.
The conversation then delves into various aspects of commerce, including the blurring lines between food service and retail, the impact of changing consumer preferences, and the challenges of online visibility and competition. Wendy addresses the need for companies to adapt to the shifting landscape by expanding their international footprint, understanding consumer segments, and leveraging data-driven insights for strategic decision-making.
Throughout the discussion, Wendy’s passion for the industry and commitment to mentoring the next generation of leaders shines through. She delves into the challenges facing the industry, such as the increasing polarization of consumer preferences and the competitive pressures of online visibility. She also shares personal experiences and valuable advice, emphasizing the importance of self-advocacy, seeking feedback, and distinguishing between mentorship and sponsorship.
Key Takeaways:
● Extend beyond direct competitors to diverse market offerings
● All brands face omnichannel demands and thus need omnichannel solutions
● Advocate for personal growth and seek mentorship opportunities
Hosted on Acast. See acast.com/privacy for more information.
Diana Haussling of Colgate-Palmolive on Finding Your Path with Brave Choices
Hamid Saify of Liquid Death on Disruptive Marketing Strategies and Building a Strong Brand Community
Stu Landesberg of Grove Collaborative on a Mission-Driven Approach to Brand Growth
Chris Chesebro of Wella on Fostering a Sense of Ownership in your Employees
Flashback: Joy Simonson of 3M on iterating a “maker culture”, cross-functional education, and building workplace empathy
Suzanne Long of Albertsons on Achieving Meaningful Transformation
Gonzalve Bich of BIC on Creating Quality Products to Stand the Test of Time
Chris Rogers of Instacart on Developing Strong Retailer Relationships, and Utilizing AI for Commerce
Heather Malenshek of Land O'Lakes on Investing in Brand through Tough Times
Shelley Zalis of The Female Quotient on Driving Gender Equality and Diversity in Business
Diana Frost of Kraft Heinz on Leading with an Agile Mindset and Embracing Innovation
Eduardo Luz of Panera on innovating with AI
Gabi Lewis of Magic Spoon on the Importance of Innovation, Customer Acquisition, and Building a Strong Brand Foundation
Sandie Hawkins of TikTok on Revolutionizing eCommerce through Community
Sara Wilson and Michelle Goad on unlocking Gen Z’s buying power
Val Oswalt of Kodiak on Building Careers and Building Brands
Boris Rütten of Henkel on navigating eCommerce on a global scale
Flashback: How to get your brand on the shopping list with Heineken CMO Jonnie Cahill
Andy Markowitz of the New York Mets on building value in an ever-evolving digital landscape
Amanda Baldwin of Supergoop! on leading mission-driven profitability
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth