This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.
Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.
If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:24 How Afluencer was created
4:54 The evolution of affiliate marketing
8:16 How to choose and reach out to the right influencer
13:10 How to adjust your strategy with influencers during peak season
18:34 How to work influencer marketing into your channels
24:47 The formula to working out the rate to pay Influencers
28:01 How to avoid paid follower profiles
33:28 How to avoid things going wrong with Influencer Marketing
36:17 The expectation of Influencer Marketing
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: afluencer.com/wws
Website: https://winningwithshopify.com
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify
Ep1 - Growing Your Ecommerce Business With The Right Business Tools
Ep3 - Automate to Scale --> Exclusive Interview with Joe from Honour
Ep2 - Automate to Scale --> Exclusive Interview with Nick from Snap Parts
Ep1 - Automate To Scale --> Exclusive Interview With trueCABLE
Ep5 - How Social Supports Acquiring Customers - Exclusive Interview With Hydrant
Ep 4 - Increase Sales By Working With Influencers
Ep 3 - Making Money From Social Ads on Shopify, with Special Guest Hayley Montgomery
Ep 2 Social - Driving Sales Organically from Facebook, Instagram & other Social Channels
Part 1 - Generating Sales From Social Media
Top 5 Things To Grow Your Shopify Store
Part 3 - Building Customer Trust With Brightpearl
Building Customer Trust and, Therefore, Revenue - Exclusive Interview With Trust Pilot
Building Customer Trust With Shopify+ Store Fairfax & Favour
Bonus Episode: Things To Avoid If You Want A Successful Shopify Store
Buddy Brands - How We Built Our Shopify Business
Success Story: Growing A Shopify Business With Deliciously Guilt Free
BONUS EPISODE - Your Page Speed Could Be About To Kill Your Business!
Rare Tea Company - Growing an Ethical Business With Shopify
EXCLUSIVE SHOPIFY INTERVIEW! —> Jaw-Dropping Black Friday Statistics and Roadmap Thoughts For 2021
PPC Ep 4 - Scale Your Growth With Pinterest Advertising, With Pinterest Guru Nina Kolari
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