Nonprofit Architect Podcast with Brenda McChesney
Business:Non-Profit
In this episode of Nonprofit Architect, Travis features Jared Ledbetter, founder of Carbon Digital, and has been working on Web design and SEO. He discusses branding, particularly the Story-Brand Framework, and highlights key factors to consider in website design and management.
Listen now and be enlightened
Conversation Highlights
[01:11] How Carbondigital US started
[03:23] Before you start a website, you have to figure out who you are; the Story-Brand Framework
[05:48] The Donor is the hero of the story
[08:08] As a Nonprofit, you have at least 3 audiences; the target you provide services to, those providing the services within your organization, and the donor group.
[12:16].Jared describes different applications of the Story-Brand Framework.
[15:30] The Story-Brand Script
[14:36] Having the right story behind your brand makes the biggest impact
[17:03] Jared shares a few tools he uses to track activities of visitors on his website
[19:38] The goal is to keep them on the website longer
[23:21] Goal-oriented mindset is how you track how well you are doing
[26:39] For people who visit your website to take action, you want to ensure the process takes the smallest number of clicks possible.
[31:04 ] As a nonprofit, you are a brand
[34:48] Everything that you do is a never-ending process; you're never going to stop analyzing and making changes
[36:39] Every single post you do as a nonprofit should not be an Ask.
[38:33] How to Contact Jared
Remarkable Quotes:
[13:44] “When you achieve consistency, the probability of obtaining more success is exponential”.
[14:32] “Facts tell; Stories sell”.
[31:04] “As a nonprofit, you are a brand”.
[34:33] “You as the beacon for your brand, must be authentic”.
BIO
USMC Veteran with a career in supply & logistics, while operating a digital agency. Self-taught in web development, Jared has built websites for companies like Kraft Works, Good Uncle and Pepsi!
Jared has since expanded into areas like marketing, app development, data analysis and growth strategies. In June 2020, Jared also launched the Digital Battlefield podcast!
Jared Ledbetter
jared@carbondigital.us
https://www.facebook.com/carbondigitalus https://www.instagram.com/carbondigitalus/ https://twitter.com/carbondigitalus https://www.linkedin.com/company/carbondigital/ https://www.youtube.com/channel/UC6gYVAYuXT3cFt772gAOKFQ https://anchor.fm/digital-battlefield
Kurian Tharakan: Preview
2021 Year in Review: Travis Johnson
Wings for Warriors Foundation: Anthony Ameen
Anthony Ameen: Preview
Memories of Us: Tony Lynch
Tony Lynch: Preview
What is Cryptocurrency and How to Accept it as a Donation: Joel Clelland
Joel Clelland: Preview
Authentically American: Dean Wegner
Dean Wegner: Preview
People Over Nonprofits: Brian Bogert
Brian Bogert: Preview
Executive Coaching and Development Planning: Mandy Pearce
Mandy Pearce: Preview
Charity from a Rock Star’s point of view: Colleen Lloy
Colleen Lloy: Preview
How to Run a Hybrid Event: Anca Trifan
Anca Trifan: Preview
How to Develop Relationships with Automatic Response Technologies: Jeff Troyer
Jeff Troyer: Preview
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Social Dallas Podcast
Change Church Podcast
Delivering Solidarity
Six Degrees with Kevin Bacon
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications