HALO Talks: Elevating Wellness
Business
Dr. Layne Norton jokes, "I describe myself as a meathead who loves science or a geek who lifts heavy things!" A highly prominent figure in the direct-to-consumer fitness and nutrition space, Norton attended the University of Illinois (perennially in the top 5 for Nutritional Sciences) where he earned his Ph.D. He went on to earn his pro card in natural bodybuilding, and became a world record holder in powerlifting, all while authoring, "conservatively over 100,000+ posts on bodybuilding.com and other various forums."
With a "six figure business" coming out of graduate school, Norton is currently the founder of Biolayne, Outwork Nutrition, Carbon diet coaching app, and author of a good number of books. And he does all of this while--much to enjoyment of his very extensive audience-- naming names and calling out the nonsense so utterly pervasive in his space.
When asked how nutrition got so complicated for the general consumer he states, "There are tons of voices out there vying for your dollars. If you're doing it the right way, it's going to take time . . . and people are very impatient, so they start making bold claims because that's what gets attention."
He continues, "If I want to get healthy, if I want to change the way I look, it takes months and months, so people are always asking, 'What's the hack? Where's the trick in there?' Behavior modification is devoid in the fitness industry. We make people out to be X's and O's, but people are messy."
Norton closes with thoughts on why he doesn't necessarily think government intervention into the nutrition world is the best idea, the state of fitness in the USA, serving sizes, marketing, modern news media, scaling his business, how he defines success, and more.
There are relatively few people in the D2C space that are as qualified as Dr. Norton, never mind his willingness and obvious passion to continuing to myth bust, name names, and educate those who have found him.
This is a must listen, but with a caveat: Be prepared to examine your own beliefs because, as Norton is often fond of saying, "Data is greater than your feelings" and not everyone likes to hear that.
Click here to download transcript.
Episode #503: From Financial Adviser to Children's Author-Larry Blundred, Pickleball & Ollie Otter
Episode #502: Mastering Resume Writing and Career Pivots with Barbara Safani
Episode #501: Lowering Energy Costs for Health Clubs-with David Energy CEO, James McGinniss
Episode #500: Navigating Private Equity and Corporate Growth with Pete Moore
Episode #499: Growth Strategies and Business Exits-Expert Tips from Ryan Valencic
Episode #498: Inside the Atlantic Clubs' Post-COVID Revamp with Kevin McHugh
Episode #497: Innovative Fit Tech Spotlight-Sara Al Hardan Shares Phantom Edge Launch
Episode #496: Integration of Stick Mobility into Health Clubs and Sports with Neal Valera
Episode #495: From Athlete to Innovator-Dan Schreiber's Creation of WearBands
Episode #494: Reinventing Skincare for Gen X-Insights from AP Chem Founder Sandra Statz
Episode #493: OLA Beach Tennis-Friendship, Innovation, and Entrepreneurship with Co-Founders Blake & Brian
Episode #492: Nick Allen from Sunnyside-Embracing Moderation and Mindfulness in Drinking
Episode #491: Strategies for Enhancing Employee Engagement and Health: Insights from Delaine Fowler
Episode #490: bKYND-Alexa Newkirk's Mission to Improve Youth Health and Wellness
Episode #489: Soaak in Sound: Henry Penix Discusses Transformative Audio Therapy
Episode #488: Crafting a Profit Center with Private Label Products-Insights from Radz Zalewski
Episode #487: PowerBox 360-A Fusion of Nightclub Vibe and Immersive Workouts with Lauren Brenner
Episode #486: The Pickleball Clinic and Beyond: With Co-Founders Aaron Reznik and Matt Slowinski
Episode #485: Inside Northwell Health with Chief People Officer Maxine Carrington
Episode #484: Navigating Health Club Memberships and Payer Reimbursements with Chris Craytor
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money