The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
Listen Up Overlooked Expert: Control The Message
Overcoming the Challenge of Being an Overlooked Expert
Are You The Overlooked Expert?
How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)
What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)
What's the Intention Behind Your Marketing Message? (Game of Communication 2)
Are You Communicating or Playing the Game of Communication?
Do You Really Have to be on Social Media to Market Your Business with Meg Casebolt
What Does Your Business Get Out of Your Social Media Time?
Demystifying Marketing : Behind The Scenes of My Marketing Strategy
Bonus: When the Messy Middle Feels TOO MUCH to Handle with Tracey Warren
Why Is It So Hard to Know If Your Messaging Is Working?
Messaging: What Is It and How Do You Know If It's Working
Exploring the Messy Middle of Building an Audience and a Business
Who Has Bigger Stages and Why
Advocating for Your Work in a Competitive Industry with Dave Noll
Building an Argument: How to Get Past the Manipulation Tactics
The Top Meh Messages In Online Business that You Should Eradicate from Your Marketing & Copy
A Question Every Business Owner Should Ask
The 3 Essential Foundations for Creating Demand for Your Business
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