Honestly, I've asked this question of myself a lot and I've become obsessed with figuring out the answer in my own business and for my clients.
I get to work with a ton of amazing people who are experts, with years of education, experience, and finely honed skills, and the work they do with their clients is incredible.
They are the type of people who are so damn easy to refer because their work is so good. They're the kind of people I want to make sure more people know about.
But why, if they are so good, so talented, so skilled, why aren't they known for their work?
Well, I believe I found the answer to why this happens and why you’re the overlooked expert.
In This Episode:
Learn more about Michelle Mazur:
Resources:
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
Wanna Break Up with Social Media 💔
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
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