In this episode of the Step into the Metaverse Podcast, I interviewed Justin Hochberg, the Founder and CEO of the Virtual Brand Group (VBG), which strategizes, builds, and monetizes brands in fashion, entertainment, sports, retail and lifestyle across all of web3. Some of their most recognized successes include turning Forever 21 into one of the Metaverse’s “top 10 brands for 2022”, launching “The Voice” singing competition, which airs in 145 territories, into Decentraland and designing Barbie’s first-ever virtual fashion line, which was one this year’s most successful launches.
Justin is an innovation, revenue, and partnership-focused senior executive with a multi-national career spanning the USA, the E.U., and Eastern Europe in technology and entertainment. He has a proven track record from Microsoft to Hollywood, creating 70+ multi-million-dollar deals, 40+ TV series, and over $500MM in new revenue.
Join us as we discuss how the metaverse will completely change marketing, why brands need to take a different approach if they want to be successful in the immersive internet, some of the brands that are doing a good job already, and much more. See you on the inside!
If you are interested in learning more about the metaverse, you can order my book Step into the Metaverse here.
Using the Metaverse to Heal Others with Christian Ulstrup - Step into the Metaverse podcast: EP16
A Journey into Metaverse Virtual Real Estate with Jason Cassidy - Step into the Metaverse pocast: EP15
Digital Identities Through Avatars with Cai Felip -Step into the Metaverse podcast: EP14
Driving Brand Loyalty Through the Metaverse with Lindsey McInerney - Step into the Metaverse podcast: EP13
Guaranteeing Vibrancy in an Open Metaverse with Ryan Gill - Step into the Metaverse Podcast: EP12
Why We Must Be More Human in the Metaverse with Vincent Hunt - Step into the Metaverse podcast: EP11
Creating Bespoke Metaverse Worlds with Paul Hamilton - Step into the Metaverse Podcast: EP10
The Possibilities of a Human-centric Metaverse with Jimi Daodu - Step into the Metaverse Podcast: EP09
Turning the Metaverse into a Reality with Chris Matthieu - Step into the Metaverse Podcast: EP08
Preparing for the Metaverse Way of Doing Business with David Francis - Step into the Metaverse Podcast: EP07
Experiencing the Real and the Digital with Christiaan Eisberg - Step into the Metaverse Podcast: EP06
Technical Requirements to Make the Metaverse Possible with Jerry Heinz - Step into the Metaverse Podcast: EP05
Safeguarding Consumer Rights in the Metaverse with Hannah Glass - Step into the Metaverse: EP04
Moving Our Lives into the Metaverse with Timmu Tõke – Step into the Metaverse: EP03
Step into the Metaverse podcast: EP02 - How to Build a Rich and Vibrant Metaverse Economy with Jon Radoff
Step into the Metaverse Podcast: EP01 - Understanding the Metaverse Economy with Jamie Burke
EP17 - Crypto, Regulators and Digital Central Bank Currencies
EP16 - The Metaverse - what is it and what does it mean for business and society
EP15 - Interview with David Shrier - Augmenting your career with AI
EP14 - Bioinformatics and brain-computer interfaces
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