No one understands your work quite like you do.
What you consider common knowledge, your potential clients don't even know about - it is not on their radar.
And this is part of the curse of expertise.
What we think as experts is universally understood - it's not.
And what your potential clients don't understand, keep them from taking the next step from working with you.
In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your minimum viable marketing message.
We also discuss:
The curse of expertise and the barriers it creates in effectively communicating with potential clients
The 2 types of misconceptions and their impact on potential clients.
Examples of misconceptions in different businesses, including messaging, email automation, and coaching.
The challenge of identifying misconceptions and the role of feedback from others in understanding them.
How to Make Your Message Famous
The Brené Brown Case Study: The Curious of Case of Why Consistency Works
Why You NEED Other People to Be the Messengers of Your Message
Making What You Want with Jennifer Louden
Creating the Audience Journey to Yes
The Rules Do No Apply: Questioning Well-Intentioned Advice, and Other BS
Creating a Business that Does Good with Sandy Connery
Before Your Invest In Another Online Course...
Getting BARE with Susan Hyatt
Why You are NOT Your Message
Does Your Business Have a “True Believer” Problem?
3 Word Rebellion Book Launch Debrief
Create How You Feel with Stacy Fischer
What to Do When Your Business is Amazing & Terrible at the Same Time
What's the Difference Between Persuasion & Manipulation?
Introducing the 3 Word Rebellion BOOK!
Why Nailing Your Message Has the Power to Change Your Business
From Inner Kiddo to CEO with Nicole Lewis-Keeber
Cultivating a Mindset that Allows You to Make Your Impact
Evolving Your 3 Word Rebellion with Rachel Alexandria
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