No one understands your work quite like you do.
What you consider common knowledge, your potential clients don't even know about - it is not on their radar.
And this is part of the curse of expertise.
What we think as experts is universally understood - it's not.
And what your potential clients don't understand, keep them from taking the next step from working with you.
In this episode, we talk about misconceptions and dispelling misconceptions as a core piece of your minimum viable marketing message.
We also discuss:
The curse of expertise and the barriers it creates in effectively communicating with potential clients
The 2 types of misconceptions and their impact on potential clients.
Examples of misconceptions in different businesses, including messaging, email automation, and coaching.
The challenge of identifying misconceptions and the role of feedback from others in understanding them.
The 3 Essential Foundations for Creating Demand for Your Business
The Five Reasons You Want Your Business to be In-Demand
The Unspoken Problem in Online Business
Case Study: Why You Should Stop Over Nurturing Your Audience
Duped: Courses - Money Making Dream or Business Nightmare
Is the 3 Word Rebellion Messaging Intensive Right for You?
The Best Way to Create Content that Engages Your Right Fit Client
Why You Should Ditch Ideal Client Avatars & Do This Instead
The Missing Ingredient for Wildly Effective Word of Mouth Marketing
3 Ways to Repel Clients Who Aren't the Right Fit for Your Business
The Only Remaining Way to Stand Out in Business
A Programming Note
[Summer Fun] How to Root Out Bro Marketing that's Lurking in Your Business
[Summer Fun] Duped: The Bro Marketing Binary
4 Reasons the StoryBrand Framework Didn't Work for Your Business
8 Jobs Your Message Does for Your Business
[Summer Fun] Creating the Audience Journey to Yes
[Summer Fun] Why You Are Not Your Message
[Summer Fun] The Brené Brown Case Study: Why Radical Consistency Matters to Your Business
What the Heck Is Branding with Robyn Graham
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