In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!
Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.
Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key takeaways:
0:00 Intro
1:43 About Emily
2:53 What are keywords & search queries?
4:03 What is a good keyword?
8:12 When to compete on keywords
10:08 Where should you aim to rank for SEO
12:13 How to get up the search rankings
18:36 How to quickly review and update your sites information
20:46 How often to update meta descriptions and title tags
24:00 Is Bing worth it?
26:07 What to include on your collection page
29:17 What type of images work best on your site
31:14 Using Google images for SEO
32:59 How Sitemaps work
37:05 What SEO tools you should be using
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
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Your First 1000 Sales with George Greenhill
Your First 1000 Sales - Introduction
Bonus Episode - Make More Sales With SMS - Special Guest, Ira From Message Whiz
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Ep 4: Nailing It For Your Customer with Vortic Watch Company
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Ep 3: Nailing It For Your Customers - Top 10 Things Customers Hate
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Ep 3 - Building a Killer Shopify Store, With Shopify store Kindred Bravely
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Ep 1 - Building a Killer Shopify Store with Special Guest Evestar
Bonus Episode - Ecommerce 2021 Highlights So Far, With Brightpearl & Trustpilot
Ep5 - The Jackpot - Grow & Sell Your Store / Ecommerce Business
Ep4 - Top 7 Time Management Musts For A Profitable Ecommerce Store Owner
Ep3 - Interview an Ecommerce Legend, Jared Mitchell
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