HALO Talks: Elevating Wellness
Business
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes Taylor Watkins, founder of Digital Revenue Systems. They discuss topics such as ancillary revenue via in-club ads, using local businesses to create an ad network, concerns around in-club advertising, and more. Digital Revenue Systems tailor their programs accordingly based on a club's goals and preferences, whether it be advertising, communication improvement, or employee engagement.
They emphasize promoting the club's services and encouraging early sign-ups for things like camps and events. They also suggest the unique idea of a rewards network created by the operator to incentivize members. They also discuss obtaining local sponsorships, leveraging internal relationships, and gathering information about members' workplaces for effective hyper-local advertising.
Taylor states, "One of the biggest concerns we always get right when we start talking about this to club owners is, 'Oh man, I really don't want advertising here.' I usually ask after that how many TV's they have. And they'll say around 15-20. I'll then ask, 'Well what is it showing?' The answer of course is something like ESPN or HDTV . . . which they're just not getting paid on . . . We've found that every club, even though they think they're the same, they're different, they all have their little nuances and we want to tailor our programs to them accordingly."
Some key moments:
[00:02:41] Signage companies takeover, revenue sharing, size concerns.
[00:03:44] Advertising concerns addressed, tailored strategies for success.
[00:13:02] Leveraging internal relationships for local sponsorships.
[00:13:53] New partnership with DRS, community involvement.
[00:19:23] Mistakes are opportunities, focus on clients.
[00:22:02] Grow industry, benefit members, build businesses.
A few key takeaways:
Click here to download transcript.
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
Twitter: https://twitter.com/thehaloadvisors
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Praveen Kashyap and Mike Alpert, Smart Health Clubs
Dr. Dan Reardon, Co-Founder & CEO, FitnessGenes
Ryan Beck, Owner, bodyART Training Studios
Barry Herbst, Senior Vice President, The Elliott Group
Rick Rome, CEO Wash Club
Aaron DiGregorio, VP-Franchise Financing, Live Oak Bank
Jim Owen
Andrea Fornarola, CEO & Founder, Elements Fitness Studio
Eddie Tock, CEO, REX Roundtables
Frank Ancharski, Club Coach Services, Owner
Matthew Richter, Thiagi Group, President (2nd Interview)
Glenn Dickstein, Founder, Neighborhood Trainers
Adam Taplinger, Director-Private Equity Solutions, Tax Credit Co.
Charles Friedberg, Jijo, Founder & CEO
Rich Novelli, Highpoint Sport & Wellness, General Manager
Jon Canarick, Managing Partner, North Castle Partners
Jack Thomas, Founder & CEO BASE Gyms
Kyle Bergman, CEO & Co-Founder, Sweat from Home
Bill McBride, President & CEO, Active Wellness
Ryan Drummond, The Athlete Book (2021 Update)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money