This week’s My Mission Is… podcast guest is Robert Triefus, Gucci’s vice president for brand and customer engagement. Prior to his role at Gucci, Treifus cut his teeth working with newspapers in the U.K, before establishing his own communications agency and eventually specializing in the fashion sphere with stints at Calvin Klein and Giorgio Armani. At Gucci, Triefus has been responsible for overseeing the brand’s trailblazing experiments in the metaverse.
In this week’s episode, Triefus talks with Mission’s founder and editor-in-chief Karina Givargisoff about the experiences that got him here, how Alessandro Michele shook up Gucci, and of course, virtual fashion.
--- Support this podcast: https://podcasters.spotify.com/pod/show/mission-magazine/supportTobias Peggs wants to involve young people in farming
Kelly Bush Novak on founding one of the world’s top PR agencies
Burak Cakmak on what sustainable design really entails
Alexi Lubomirski on how the creative field has changed post-Instagram
Tina Lutz Morris on working with Issey Miyake post-graduation
Libby Haan on how surviving breast cancer led to an entrepreneurial venture
Women-in-tech advocate Rosario B Casas on her illustrious career in tech
Maison de Mode's Hassan Pierre on marrying luxury with sustainability
John Grauwiler on the urgency of gun reform
Owen Levy on his revelatory writings about gay life
Dr. Kate Stone on the role adversity plays in creativity
Ivan Bart on why this is a moment of reckoning
Casting Director Anita Bitton on the role creativity plays in survival
Christina Adane on the complex nature of privilege
Kate Lee on living to work, not working to live
Faye McLeod on being LVMH's Visual Image Director
Mary McCartney on life during lockdown.
Fereshteh Forough on coding for equality
Phillip Lim on the ugly and beautiful sides of fashion.
Olga Iserlis on the planning spectacular events.
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