To kickoff Season 4 of Business of HYPE, our host jeffstaple sits down with Fear of God founder Jerry Lorenzo. Recorded in his Los Angeles studio, Jerry begins the episode with a look back at his recently-launched collaborative line with Nike. The designer then recounts his time as a club promoter, working with Kanye West and designing merch for Justin Bieber. Along the way we learn about the importance of creating solutions, selling a perspective, overcoming fears, and family.
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Roy Choi
Jon Wexler of adidas
BlackRainbow
Benny Gold
James Whitner
Kevin Liles of 300 Entertainment
Stephen Vanasco
Mai Ikuzawa
Errolson Hugh
Asa Akira
Shepard Fairey
Best of Season 2
ICYMI: How Stadium Goods Flipped the Script on Retail (Redux)
BLAMO!: How Jen Rubio Took Luggage Up, Up and AWAY
HYPEBEAST Founder Kevin Ma Announces HYPEFEST
Yassine Saidi of PUMA
George Bamford
Josh Luber of StockX
Julia Lang
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