Not Your Average Online Marketing Podcast
Business:Marketing
On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.
You'll learn about:
So tune in and learn more about the power of retargeting ads for generating leads and sales!
Links Mentioned:
Time Stamp Overview:
[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.
[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.
[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.
[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.
[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.
[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.
[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.
[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.
[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.
001: How to Create a 90-Day Plan
002: Free Vs. Paid Content - Which Should It Be?
HSH 152 - Creating Art & Profits with Marisa Cummings
HSH 151 - I Sold $10,000 Worth of Candles in 60 Days; Here's What I Learned
HSH 150 - Are You Ready to Hire Help With Theresa Loe
HSH 149 - How to Prepare Your Story for the Press With Celinne DaCosta
HSH 148: 3 Strategies to Generate Your Next 100 Email Subscribers
HSH 147: Writing High Converting Facebook Ad Copy & Creatives
HSH 146: Productivity Hacks to Get More Done
HSH 144: Let's Disrupt the Industry With Bobby Klinck
HSH 144: 5 Lessons from 1000+ Low Ticket Sales
HSH 143: Your Business on Google Ads with Michael Alaniz
HSH 142: Creating Content That Converts
HSH 141: What Does iOS 14 Mean For You & Your Facebook Ads
HSH 140: The 90 Day Course Launch Plan for 2021 and Beyond
HSH 139: 4 Keys to Your Best Launch Yet
HSH 138: Creating a Profitable Course Launch Plan
HSH 137: How Much Does a Successful Launch Cost?
HSH 136: 5 Lessons Learned from Over $500,000 In Ad Spend
HSH S2E1 - The Heart, Soul & Hustle Podcast is BACK!
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