Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr
Has your business hit a wall? Have you struggled to figure out why?
Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.
It’s hard to know if you’re doing well.
When your numbers climb, they signal success to you. But then they level off. And refuse to budge.
Your brand’s hit its awkward adolescent stage.
Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.
In this groundbreaking book, you’ll discover:
Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth.
If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you’ll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/teenage-wastebrand-evelyn-starr
413 Marketing The Moon by David Meerman Scott
412 Decoded by Phil Barden
411 Everybody Writes by Ann Handley
410 The Customer Base Audit by Peter Fader
409 The Bezos Blueprint by Carmine Gallo
408 Prove It by Melanie Deziel
407 The JOLT Effect by Matt Dixon
406 The Secret Lives of Customers by David Duncan
405 ADSCAM by Bob Hoffman
404 Friction by Soon Yu
403 The Sales MBA by Douglas Cole
402 Using Behavioral Science in Marketing by Nancy Harhut
401 The Brand Positioning Workbook by Ulli Appelbaum
400 Put Your Ass Where Your Heart Wants to Be by Steven Pressfield
399 Brand Vision by Jim Everhart
398 The Things We Love by Aaron Ahuvia
397 Evolutionary Ideas by Sam Tatam
396 Undisruptable by Aidan McCullen
395 The Indispensable Brand by Mitch Duckler
394 Selling The Price Increase by Jeb Blount
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