When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn686: Phil Buckley - How To Survive Uncertainty
685: Leslie Ehm - Having Swagger No Matter What Life Throws at You
684: Coaching Break - How to Make Intentions Work for You
683: Scott Shute - Mindfulness and Compassion to Grow Your Business
682: Coaching Break - Flipping the Mic: Leslie Ehm Interviews Jeffrey Shaw to Celebrate the Launch of The Self-Employed Life
681: Bill Howatt - Loneliness and Entrepreneurship
680: Coaching Break - Are You Feeling The Weight Weight Of The World On Your Shoulders?
679: Codi Shewan - Life and Everyday Legacy
678: Coaching Break - Hold On to the Dream, Let Go of the Baggage
677: Tatiana Tsoir - Become the Boss of Your Bottom Line
676: Coaching Break - Recovery is Not Linear
675: Matt McWilliams - Leveraging the Power of Partnerships to Grow Your Business
674: Coaching Break - Don't Give Up Your Dream
673: Ryan O'Connor - Hot Tips on What’s Working in Marketing Today
672: Coaching Break - Introducing the Self-Employed Summit
671: Margot Bloomstein - Having a New Conversation Around Trust
670: Coaching Break - Leading with Value to Build Relationships
669: Marc Pitman - How Doubt Can Be an Indicator That You're on Track
668: Coaching Break - Business is Personal. What does that really mean?
667: Bob Wheeler - Creating a Healthy Relationship With Money
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