When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn826: Coaching Break – Breaking Through Periods of Resistance
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824: Paul Mills, Ph.D. – The Spiritual Side of Self-Employed
823: Coaching Break – Are You in the Messy Middle?
822: La’Vista Jones – Self-Employed without Self-Sacrifice
821: Coaching Break – What Does Culture Mean When You're Self-Employed?
820: Bill Price – Creating a Frictionless Business
819: Coaching Break – Recession Tips for Self-Employed
818: Todd Henry – Daily Creative: A Practice to Inspire Creativity & Problem Solving
817: Coaching Break – A Vision For Your Next Stage
816: Dr. Gena Cox – Being Inclusive as Small Business Owners
815: Coaching Break – The Building Blocks of Business Creativity
814: Lou Diamond – Speak Easy to Connect Powerfully
813: Jeanette Bronée – Self-Care for the Self-Employed
812: Coaching Break – Are You Betraying Yourself and Don't Know It?
811: Melanie Deziel – Sophisticates & Skeptics: Proving Yourself to the Modern Consumer
810: Coaching Break – 7 Self-Employed Blind Spots
809: Jesse Johnson – 7-Figure Business: Real or Hype?
808: Coaching Break – When You're Too Busy To Listen To a Podcast About Being Too Busy
807: Eric Holsapple – Let's Get Real About Mindfulness
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