Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.
Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!
Key takeaways:
0:00 Introduction & About Daisy
1:47 Where to start for setting up Google Ads for your Shopify store
3:29 What is a Performance Max campaign?
4:36 The biggest things you need to control in Performance Max
11:13 What is impression share?
12:31 The audiences you want to feed into Performance Max
14:44 Testing - How long do you test ads for?
19:46 How to manage the Google feed with in & out of stock products
21:13 The Insights & Data you get from Performance Max
27:47 How to maximise peak spending periods
32:40 What are Asset Groups and how to make them good
43:21 What is the data we can look at to understand customer behaviour
48:10 CRO - What you can do to get customers to convert more and spend more.
50:51 The one thing you need to try on your Performance Max campaigns
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Ep2 - 5 Numbers You MUST Know If You Want Your Store To Succeed!
Ep1 - Growing Your Ecommerce Business With The Right Business Tools
Ep3 - Automate to Scale --> Exclusive Interview with Joe from Honour
Ep2 - Automate to Scale --> Exclusive Interview with Nick from Snap Parts
Ep1 - Automate To Scale --> Exclusive Interview With trueCABLE
Ep5 - How Social Supports Acquiring Customers - Exclusive Interview With Hydrant
Ep 4 - Increase Sales By Working With Influencers
Ep 3 - Making Money From Social Ads on Shopify, with Special Guest Hayley Montgomery
Ep 2 Social - Driving Sales Organically from Facebook, Instagram & other Social Channels
Part 1 - Generating Sales From Social Media
Top 5 Things To Grow Your Shopify Store
Part 3 - Building Customer Trust With Brightpearl
Building Customer Trust and, Therefore, Revenue - Exclusive Interview With Trust Pilot
Building Customer Trust With Shopify+ Store Fairfax & Favour
Bonus Episode: Things To Avoid If You Want A Successful Shopify Store
Buddy Brands - How We Built Our Shopify Business
Success Story: Growing A Shopify Business With Deliciously Guilt Free
BONUS EPISODE - Your Page Speed Could Be About To Kill Your Business!
Rare Tea Company - Growing an Ethical Business With Shopify
EXCLUSIVE SHOPIFY INTERVIEW! —> Jaw-Dropping Black Friday Statistics and Roadmap Thoughts For 2021
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