Marketing has arguably undergone more change in the last decade than any other field, which means learning businesses have to stay on top of their marketing game to make sure they reach the right learners and bring in the critical revenue that keeps them humming along.
In this episode of the Leading Learning Podcast, number 387, co-host Celisa Steele talks with Greg Stuart. Having spent over three decades in the field, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, and he currently is CEO of MMA Global, an international trade association for marketers focused on architecting the future of marketing. Greg also co-wrote the hugely influential book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.
Celisa and Greg talk about the shift from brand-based marketing to a focus on customer experience, the lack of clarity about what marketers do and the difficulty that creates in setting a strategy, the only three go-to-market strategies, multi-touch attribution, optimizing budget allocation, personalization, and the potential impact of generative AI on marketing.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode387.
392: Preparing for 2024
391: Reflecting on 2023
390: Redux: Strategic Doing with Ed Morrison
389: Redux: The Art and Science of Feedback
388: Trustworthy Marketing with Melanie Deziel
386: What Is Capacity?
385: Awakening Organizational Culture with Catherine Bell
384: Successful Decision-Making with Jack Flaherty
383: Learning Styles and Learner Preferences
382: Design Learning for Behavior Change with Julie Dirksen
381: Tripling Learning Effectiveness with Brian McGowan
380: Do This Not That for Learning Businesses
379: Learner Surveys and Learning Effectiveness with Will Thalheimer
378: Evidence-Based Learning with Jane Bozarth
377: Practicing What We Preach
376: Talking Learning, Leadership, and Results with AMA’s Manny Avramidis
375: Social Learning with Nellie Wartoft
374: Reintroducing Leading Learning
373: The Imprint of Mindfulness with Dr. Ellen Langer
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