Marketing has arguably undergone more change in the last decade than any other field, which means learning businesses have to stay on top of their marketing game to make sure they reach the right learners and bring in the critical revenue that keeps them humming along.
In this episode of the Leading Learning Podcast, number 387, co-host Celisa Steele talks with Greg Stuart. Having spent over three decades in the field, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, and he currently is CEO of MMA Global, an international trade association for marketers focused on architecting the future of marketing. Greg also co-wrote the hugely influential book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.
Celisa and Greg talk about the shift from brand-based marketing to a focus on customer experience, the lack of clarity about what marketers do and the difficulty that creates in setting a strategy, the only three go-to-market strategies, multi-touch attribution, optimizing budget allocation, personalization, and the potential impact of generative AI on marketing.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode387.
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288: Relevant, Efficient, and Economical: Learning Touchstones with Ray Schroeder
287: Now's the Time: The Year That Is
286: Now's the Time: The Year That Was
285: Who and What: The Capacity Challenge
284: The Irresistible Episode—Now with Financial Modeling!
283: MBA Student for a Day with Steven Schragis of One Day U
282: Learning Diversification with Jim Obsitnik
281: Studying Innovation with Mary Byers
280: The Strategy and Marketing Episode
279: Learning to Get Down to Business
278: Taking Action with Learning Science
277: Evidence-Based Evaluation with Rob Brinkerhoff and Daniela Schroeter
276. Practice and Feedback: Evidence-Based Tools for Learning
275: Designing Content Scientifically with Ruth Colvin Clark and Myra Roldan
274: Needs, Wants, and Learning Science
273: Effective Learning with Learning Scientist Megan Sumeracki
272: Learning Science for Learning Impact
271. Making Learntech's Promise Real
270. Digital Transformation with Ashish Rangnekar
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