Companies whose boards include a member with marketing experience deliver higher investor returns than those whose boards lack marketing expertise. That higher return increases among companies losing market share. Does Artificial Intelligence (AI) threaten the path to board membership by dramatically reducing the number of marketers? OpenAI CEO Sam Altman thinks 95 percent of the work marketers do could become AI tasks. (Of course, the number of boards that take advantage of that marketing expertise — and improved returns — is very, very small.) Neville and Shel delve into these issues in this short midweek episode.
Links from this episode:
The next monthly, long-form episode of FIR will drop on Monday, March 25.
We host a Communicators Zoom Chat most Thursdays at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. You can catch up with both co-hosts on Neville’s blog and Shel’s blog. Neville’s Asides blog is also available.
Disclaimer: The opinions expressed in this podcast are Shel’s and Neville’s and do not reflect the views of their employers and/or clients.
The post FIR #394: Marketers, Boards, and AI appeared first on FIR Podcast Network.
FIR #371: Employee AI Competencies
FIR #370: War, Managers, and Empathy
FIR #369: Outdoor Guerilla Marketing Campaign Goes Viral
FIR #368: AI and PR Codes of Ethics
FIR #367: Innovation Thrives When Employees Engage in Professional Networks
FIR #366: DIY GPT
FIR #365: RyanAir’s Social Media Chief Doesn’t Leave Quietly
FIR #364: Managers’ Most Important Communication Role
FIR #363: Is the Israel-Hamas War a Communications No-Win Situation?
FIR #362: Why Did Pebble Sink?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth