HALO Talks: Elevating Wellness
Business
In this episode, Cale Owen of Gym Launch dives deep into strategies to help engage gym members, maximize profit, and help take business owners to the next level. Cale opens up about the challenge many gym-goers face - the reluctance to put in hard work and effort. He shares his recommendations on how to combat this and engage members by regularly reaching out to them, checking on their progress and well-being. (The simple handwritten card can be a game-changer in client retention!)
Pete and Cale go on to discuss the (extremely!) broken marketing and advertising strategies all too prevalent in the fitness industry. Owen states, "The question then becomes . . . what is the offer? And are we able to monetize on that enough to where that new client that I just signed up from this ad pays not only for themselves, the cost to acquire them, but also pays for the next person plus profit in the 1st 30 days? That's the equation we look for. Can we make a profit and pay for 2 new customers right at sign up? . . . We teach gym owners how to be able to do that."
When it comes to an effective rewards/incentive system, Cale and Pete both agree that aligning rewards with what clients truly value, rather than relying solely on cost and discounting is critical. (This is a lesson many in the industry have yet to learn, unfortunately.) It's crucial owners start thinking about marketing as an investment into their company, not a cost! Learn how to maximize profit per client and find ways to monetize beyond the all too common "race to zero" (and consequently showing lack of value for what we offer.)
Some key moments:
A few key takeaways:
Click here to download transcript.
Resources:
If you're not already familiar, check out Promotion Vault . . . mentioned in the podcast. We spoke with CEO, Brian Mitchell a while back.
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
Twitter: https://twitter.com/thehaloadvisors
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Jack Thomas, Founder & CEO BASE Gyms
Kyle Bergman, CEO & Co-Founder, Sweat from Home
Bill McBride, President & CEO, Active Wellness
Ryan Drummond, The Athlete Book (2021 Update)
Bryan O'Rear, CEO & Co-Founder, ShapeLog
Bryan K O' Rourke, Partner, Vedere Ventures
Marcus Johnson, CEO, Flo Brands
Hillis Lake, Eleiko, Business Development Manager
Ross Campbell, Founder & CEO, FIT Summit
Aaron Zack, Founder, Revolving Mind Media
Taylor and Roland, Twenty Billion Neurons / Fitness Ally
Benjamin Nazarian & Dr. Jason Wersland, Therabody
Adam Zeitsiff, President & CEO, Intelivideo
Erika Wasser, Co-Founder, Prospr At Work
Stu Brauer, Owner, WTF Gym Talk
Jeffrey Kazmucha, Founder, AMP Venture Partners
Matthew and Michael Rosenberg, Solin Fitness
Jason Stowell, Health and Wellness Director, JCC's of America
Dr. Elizabeth Stanley
Good Soul Hunting Executive Recruiting
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money