In episode 221, Kestrel welcomes Roopa Pemmaraju, the founder of her namesake label, to the show. A slow luxury fashion brand, with an emphasis on sustainability and social responsibility, Roopa Pemmaraju’s collections celebrate Indian crafting techniques that have been handed down for hundreds of years.
“We don’t buy fabrics in bulk or we don’t create the products in bulk. If we have an order today, that’s when my atelier back in India would create that product, so that’s why we ask our customers or our retailers to give us that much of a time, so that we can create this product with integrity and the right way and the right fabrication that we require to create that sustainable brand.”On this week’s show, Roopa shares more on her past story and what led her to build her own brand. She and Kestrel also dive into more of what slow fashion means to Roopa’s brand, and how she defines it in her work.
Additionally, Kestrel asks Roopa if and how she sees the Farmers Protest in India intersecting with the work she is doing, with much of her sourcing (including cotton) and manufacturing taking place throughout the country.
Roopa never uses plastic in the beading or embroidery work on her products, so often they have to specially make glass beads or other notions that are plastic-free
Manpreet Kaur Kalra, educator who has shared detailed information on India’s new agricultural bills and India’s Farmers Protest
Follow Roopa Pemmaraju on Instagram >
S02 Episode 63 | THE NEW DENIM PROJECT + UPCYCLING WASTE INTO TEXTILES
S02 Episode 62 | THREAD, TIMBERLAND + RECYCLING WASTE SYSTEMS
S02 Episode 61 | GALERIA.LA, PERSONAL STYLE + CURATION
S02 Episode 60 | THE SUSTAINABLE APPAREL COALITION + QUESTIONING FASHION'S IMPACT
S02 Episode 59 | PATAGONIA, FAIR TRADE + THE FASHION REVOLUTION
S02 Episode 58 | EILEEN FISHER, FISHER FOUND + CLOSING THE LOOP
S02 Episode 57 | GLOBEIN, ARTISANS + THE SUBSCRIPTION BOX MODEL
S02 Episode 56 | STYLE LEND + THE ONLINE FASHION RENTAL MARKET
S02 Episode 55 | SLOW FOOD + FASHION, CROSS POLLINATION + THE QUESTION OF SCALE
S02 Episode 54 | GOOD ON YOU + APPS FOR CONSUMER ACTION
S02 Episode 53 | NATURAL DYES + BOTANICAL COLORS
S01 Episode 52 | WHITNEY BAUCK, FASHIONISTA + DIGITAL ACTIVISM
S01 Episode 51 | YOUTH FASHION SUMMIT + THE NEXT GENERATION
S01 Episode 50 | THINK DIRTY + THE SEARCH FOR CLEAN BEAUTY
S01 Episode 49 | FABSCRAP + REUSING TEXTILE WASTE
S01 Episode 48 | PANAH + MADE IN AFRICA
S01 Episode 47 | TIMO RISSANEN + ZERO WASTE DESIGN
S01 Episode 46 | THREAD CARAVAN + ARTISAN ADVENTURES
S01 Episode 45 | JASMIN MALIK CHUA, ECOUTERRE + AN INSIDER'S PERSPECTIVE
S01 Episode 44 | ANDREW MORGAN + THE TRUE COST
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