In episode 221, Kestrel welcomes Roopa Pemmaraju, the founder of her namesake label, to the show. A slow luxury fashion brand, with an emphasis on sustainability and social responsibility, Roopa Pemmaraju’s collections celebrate Indian crafting techniques that have been handed down for hundreds of years.
“We don’t buy fabrics in bulk or we don’t create the products in bulk. If we have an order today, that’s when my atelier back in India would create that product, so that’s why we ask our customers or our retailers to give us that much of a time, so that we can create this product with integrity and the right way and the right fabrication that we require to create that sustainable brand.”On this week’s show, Roopa shares more on her past story and what led her to build her own brand. She and Kestrel also dive into more of what slow fashion means to Roopa’s brand, and how she defines it in her work.
Additionally, Kestrel asks Roopa if and how she sees the Farmers Protest in India intersecting with the work she is doing, with much of her sourcing (including cotton) and manufacturing taking place throughout the country.
Roopa never uses plastic in the beading or embroidery work on her products, so often they have to specially make glass beads or other notions that are plastic-free
Manpreet Kaur Kalra, educator who has shared detailed information on India’s new agricultural bills and India’s Farmers Protest
Follow Roopa Pemmaraju on Instagram >
S03 Episode 121 | NEST + BUILDING A NEW HANDWORKER ECONOMY
S03 Episode 120 | THR3EFOLD, SOURCING ETHICAL FACTORIES + LOOKING BEYOND TRANSPARENCY
S03 Episode 119 | STATE OF FASHION + SEARCHING FOR THE NEW LUXURY
S03 Episode 118 | FIBERSHED + REGENERATIVE TEXTILE SYSTEMS
S03 Episode 117 | INDUSTRY OF ALL NATIONS + THE IDENTITY OF PRODUCTS
S03 Episode 116 | MARA HOFFMAN ROUND 2, AN UPDATE ON SUSTAINABILITY, GROWTH + EVOLUTION
S03 Episode 115 | OLORI + THE DIVINE RIGHT OF QUEENS
S03 Episode 114 | MODERN MACRAME
S03 Episode 113 | RESONANCE + CONNECTING ART WITH COMMERCE
S03 Episode 112 | NEO•THREAD, ONE-OF-A-KIND GEMS + COOL GIRLS CARE
S03 Episode 111 | ADITI MAYER, ADIMAY + REVOLUTION WASHING
S03 Episode 110 | BUY GOOD FEEL GOOD + ELEVATING ACCESS FOR SHOPPERS AND BRANDS
S03 Episode 109 | FINERY + MAKING USE OF THE WARDROBE YOU ALREADY HAVE
S03 Episode 108 | G-STAR RAW + THE MOST SUSTAINABLE JEANS EVER
S03 Episode 107 | SHOP GOOD + INTENTIONS FOR WELLNESS
S03 Episode 106 | CRAFTIVISTS + THE ART OF GENTLE PROTEST
S03 Episode 105 | THE CORDES FOUNDATION + SUPPLY CHAIN STORIES
S02 Episode 104 | WOOLN + GRANDMAS IN THE SUPPLY CHAIN
S02 Episode 103 | WHAT IS BLOCKCHAIN TECHNOLOGY + THE SOCIAL IMPACT ECONOMY
S02 Episode 102 | MELANIN & SUSTAINABLE STYLE + ETHICAL FASHION AS A PRIVILEGED WHITE GIRL THING
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