In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.
This episode is brought to you by our friends at Lettuce.
************************
Timestamps:
00:00 Intro
02:05 Who is Eric Doty?
02:36 What’s Dock?
03:40 LinkedIn, networking, and moderating Superpath's community.
08:59 Eric’s LinkedIn strategy.
11:21 Building different ‘muscles’ on side projects.
12:59 Build in public.
15:04 Overview of Dock’s content initiatives.
17:37 Dock’s podcast and its role in Dock’s content strategy.
21:10 Building a content library.
24:23 ‘Permissionless Co-Marketing’.
25:29 Automating the podcast production.
27:11 Is building a podcast worth it?
29:12 The skillset of content marketers is changing.
32:50 Content team structure at Dock.
33:47 Synergy between different departments.
37:29 Changes to the content strategy based on working with sales.
40:45 PLG sales motion at Dock.
42:09 Learn more about Eric and Dock and get in touch.
43:28 Outro
************************
Useful Links:
Website: https://dock.us/
Eric on LinkedIn: https://www.linkedin.com/in/edoty/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
John Collins (Part 1): Intercom, Ramp and falling in love with the customer
Paddle: CMO Andrew Davies explains how execs think about content
Stratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS SEO performance
Ahrefs: Ryan Law on generative AI, events, and scratching the creator itch
Slack: Sara Yin on navigating content marketing in a tech giant’s world.
BentoBox: Hannah Geise on checking every content box
Wistia: Sam Balter on video content marketing strategies for brand building
Some Good Content: John Bonini on building a great content brand
Ten Speed: Ryan Sargent's system for content at scale
An inside look at Ross Simmonds' new book: Create Once, Distribute Forever
Minuttia: George Chasiotis on the content recession. Is it finally over?
SparkToro: Amanda Natividad on doing things your own way
Authority Plug: Lashay Lewis on building a BoFu content strategy
Loop & Tie: Bridget Poetker's evolution from content → growth
The Content Studio: Tommy Walker on hard work, perseverance and creating luck
MEDDICC: Jessica Walker on media > marketing
OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content
Crossbeam: Sean Blanda on building a 55,000-person newsletter
Sumo Logic: Zoe Hawkins on creating space for curiosity
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast