Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media.
We talk about writing a book that grows your business and a whole lot more:
-Why Erik decided to write a book as a marketing agency owner
-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)
-The actual value of a book for an agency owner (it’s not what you think)
-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books
-How Erik sold 30,000 copies of his book in less than a year
-How Erik got into airport bookstores
We also talk about the business side of books:
-Why Erik named his book the same as his business (and should you do it?)
-How Erik got PR for his book and how he gets ongoing PR for his business
If you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!
Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
Here are some links that might come in handy:
Must-watch episodes:
SPS 166: From Laid Off To Two Time Award Winning Author with Bill Miller
SPS 165: How To Write A Great Biography / Memoir with Phil Rosenkrantz
SPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger
SPS 163: The Artist Journey: A Path From Creativity To Bestselling Author & Business Growth with Nancy Hillis
SPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher
SPS 161: Sneak Peak: John C Maxwell Interview from AAL
SPS 160: Quitting My Corporate Because Of My Book with Mick Spiers
SPS 159: How To Get A Multi 6 Figure Advance With Your First Book with Brian Dixon
SPS 158: Lessons Learned In The Trenches Helping 1,000’s Of Authors with Brett Hilker
SPS 157: How To Write & Publish A Memoir That Makes A Difference (Behind The Scenes Of The SPS Coaching Process) with Kerk Murray
SPS 156: Enneagram For Authors: Using Your Enneagram Type To Write & Publish A Better Book with Ian Morgan Cron
SPS 155: The Happy Hustler’s Guide To Writing And Marketing A Book Without Burning Out with Cary Jack
SPS 154: Publishing A Faith-Based Book That Inspires Action & Spreads Your Message with Aaron Schafer
SPS 153: Writing A Children’s Book For Your Kids - How To Do It & Why You Should with Josiah Fogle
SPS 152: Let It Be Easy: Using Publicity & Instagram To Sell Books & Grow Your Business with Susie Moore
SPS 151: Growing Your Influence & Selling More Books Using Instagram with Jordan Lee Dooley
SPS 150: Speak & Write With No Fear with Mike Acker (From Speaker To Author)
SPS 149: The 4 Tendencies of Bestselling Authors & Writing Great Books with Gretchen Rubin
SPS 148: Growing Your Real Estate Investing Business Using A Book with AJ Osborne
SPS 147: From Reading “Published.” To 50,000+ Copies Sold (How I Did It) with Rachel Richards
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