"Are you tired of your sales outreach falling flat and not getting the results you want? Well, you're not alone.
Many sales reps miss out on a crucial aspect of their customers' buying behavior. In this episode of the Sales Evangelist podcast, host Donald C. Kelly emphasizes the importance of utilizing LinkedIn as a tool for generating sales opportunities and engaging with prospects.
He highlights recent buyer behavior trends and provides insights on overcoming common challenges faced by sales professionals on LinkedIn. Listen to this week’s episode of the TSE podcast to hear a powerful strategy to maximize its potential.
Recognizing the Potential of LinkedIn
Being an Active Participant
Overcoming Excuses and Finding Topics
Tailoring Content to Address Objections
Donald highlights the significant potential of LinkedIn as a platform for sales professionals to engage with prospects and generate new business opportunities. The key to overcoming common challenges and creating meaningful connections is to participate actively and consistently post relevant content.
Addressing objections in a compelling manner allows sales professionals to build trust and convert prospects into customers. Implementing these strategies on LinkedIn can yield remarkable results in expanding the sales pipeline and increasing close rates.
“I talked about this several places, but the data is also proving it because most of the buyers are tired of searching and clicking. What they're doing, however, is that they want to find stuff where they are. And the study has shown that 44% of buyers have said they are discovering new software and products via social media.” - Donald Kelly.
Resources
Donald C. Kelly on LinkedIn
Sponsorship Offers
With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.
2. This episode is brought to you in part by LinkedIn.
Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.
3. This episode is brought to you in part by the TSE Sales Foundation.
Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.
Credits
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.
Our Most Downloaded Episode in 2023! | Chris Beall - 1738
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6 Sales Tips That Most Salespeople Don't Know | Phil Agnew - 1735
The Get To Know Me Post | Donald Kelly - 1734
Why Sellers Are Not Hitting Their Numbers | Gretchen Gordon - 1733
NO...The Psychology of Sales and Negotiations | Brian Will - 1732
5 Ways To Do Daily Outbound With LinkedIn | Donald Kelly - 1731
Cold Calling's Not Dead...It's Just Harder! | Gabe Lullo - 1730
Insight-Led Selling | Dr. Stephen G. Timme & Melody Astley - 1729
Google and Yahoo Changed The Game | Donald Kelly - 1728
The Snowball Effect For Building Sales Pipeline | Brian Liebel - 1727
What Prospects Want That Sellers Are Not Delivering | Donald Kelly - 1726
What Sales People REALLY Want! | Travis Ashby - 1725
7 Ways Salespeople Can Show Their Clients They Care | Donald Kelly - 1724
Mental Toughness For Sales | Matt Phillips - 1723
How to Show Up Authentically Every time | Carl Sajous - 1722
Being Picky With Whom You Add To Your Pipeline | Lawrence Wayne O'Connor - 1721
The Number 1 Reason Prospecting on LinkedIn Is Not Working! | Donald Kelly - 1720
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