Today's episode is a goldmine for anyone in the product-based business, particularly those navigating the beauty industry. I'm thrilled to have Aggie Burnett, the powerhouse behind A.B. Creative, joining us. Aggie's journey from a beauty editor at Glamour Magazine to launching her own successful beauty brand and now consulting for others is nothing short of inspiring. Whether you're dreaming of starting your own product line or scaling your existing brand, Aggie's insights are invaluable. Let's dive in!
Key Topics:
1. The Leap from Glamour Magazine to Entrepreneurship: Aggie shares her transition from the editorial world to launching her own beauty brand.
2. The Importance of Market Research: Lessons learned from launching a brand and the critical role of understanding your target customer.
3. Leveraging Relationships and Resources: How Aggie used barter and partnerships to launch and grow her business without traditional funding.
4. Challenges in the Product Space: Navigating supply chain issues, trademark pitfalls, and the importance of planning for profitability.
5. Strategies for Scaling: Focusing on hero products, optimizing sales and marketing efforts, and the potential of AI and automation to streamline operations.
Questions to Consider:
1. Are you fully leveraging your network and resources to launch or grow your business?
2. Have you identified and focused on your hero product to scale your brand effectively?
3. Are you prepared for the challenges of the product space, including supply chain management and protecting your intellectual property?
Aggie's journey from a beauty editor to a successful entrepreneur and consultant is a testament to the power of leveraging one's skills, understanding the market, and being resourceful. Whether you're in the beauty industry or any other product-based business, the principles of innovation, strategic partnerships, and focused growth are universally applicable. Dive into this episode to learn how you can apply these lessons to your own entrepreneurial journey and become a leader in your niche.
Resources:
Aggie’s Instagram
Aggie’s Website
About the Guest:
AB Creative is a beauty brand consulting and educational firm for founders aiming to launch, grow and scale their beauty businesses. Services include 1:1 coaching and consulting, DIY courses, as well as a beauty brand accelerator and mastermind to support founders in powerfully positioning their brand, amplifying it with media, and scaling it through wholesale, e-commerce, and B2B. abcreativenyc.com
For more info on the host:
Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero and @thepitch.club !!
Welcome back to Becoming You - Season 4!! | BE MOMENT
Showing Up Confidently On Camera with Laressa Watlington
Intentional Living, Building a Legacy + Protecting Your Loved Ones - with Zoi Jones
Schedule For Success - 10 Ways To Own Your Time | BE MOMENT
Creating Community + Becoming an Embodied Leader - with Lisa Malia Norman
Just Breathe On It + A Gift for You | BE MOMENT
Protecting Your Energy For The Year Ahead - with Britt Yap
Be Moment | Creating Your SHE-E-O Schedule for 2022
How to Set Your Day + Year Up For Success - with Michelle King
Turning Back the Aging Clock - with Larisa Petrini
Rebecca Cafiero - Reflecting Back + Visioning Forward | BE MOMENT
Becoming Iconic in Life, Business + Leadership - with Jen Szpigiel
Get The Word Out On Your Business - with Lisa Simone Richards
Creating Space To Find Joy - with Francescka Boerman
Designing Profitable, Purposeful Courses - with Steph Woods
Living More With The Stress Less Method - with Tiffany Taylor
The Mindset of Making Your Own Rules- with Jessica Theifels
How To Let Go Of Not Feeling Deserving - with Marlys Norman
It's Time to Rewrite Your Story - with Dr. Christine Manukyan
Six Figure Flow - with Jenn Cino
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money