The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White
About the Book:
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another.
In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.
This book presents in a concise fashion the latest thinking and methods for successful branding.
Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations.
It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
About the Author:
Dan White is a marketing insights innovator. His career includes a decade as an insights professional, another as a brand advisor, and a third as a Chief Marketing Officer.
He is the author of two other books, The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies (featured on episode 316 of The Marketing Book Podcast in 2021), and The Soft Skills Book: The Key Difference To Becoming Highly Effective And Valued.
Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies.
As a brand and communications expert, he has advised famous, billion-dollar brands on how to thrive, and his summaries and trademark visualizations have earned praise from luminaries in the marketing, advertising, and media industries.
And, interesting fact: he lives near Stratford-upon-Avon, the birthplace of William Shakespeare!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/smart-branding-book-dan-white
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353 Human Centered Communication by Ethan Beute
352 Sell Different by Lee Salz
351 The Ultimate Marketing Engine by John Jantsch
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350 The Long Game by Dorie Clark
349 Get Different by Mike Michalowicz
348 I'll Be Back by Shep Hyken
347 Sales Enablement 3.0 by Roderick Jefferson
346 Winfluence by Jason Falls
345 Influence by Robert Cialdini
344 The Whole Marketer by Abigail Dixon
343 Sway by Christina Del Villar
342 Go Luck Yourself by Andy Nairn
341 Everyday Business Storytelling by Janine Kurnoff
340 Social Media For Small Business by Franziska Iseli
339 Find Your Red Thread by Tamsen Webster
338 The Digital Pivot by Eric Schwartzman
BONUS The Sh*t They Never Taught You by Adam Ashton
337 The Language of Global Marketing by Wendy Pease
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