So, what did account planners make of this year's Super Bowl ads?
#PlannerBowl is a hashtag that account planners and strategists use to talk to each other about Super Bowl ads as they watch them. Born in 2013, it has housed snark, wit, strategy analysis, and probably led to a friendship or two.
In this episode, Megan Averell and Brian Wakabayashi discuss what they saw planners discussing as well as their own thoughts on this year's Super Bowl ads.
We cover:
1. How few brands ran at the mega cultural shift happening in the USA right now
2. Nostalgia and escapism during dark times
3. The state of fear and exhaustion into which the Super Bowl ads were unleashed
4. The reappearance of the old school celebrity
5. And the question: How do you find the thing everyone can relate to?
You can find Megan here https://theinsightinn.com/ and Brian here https://www.linkedin.com/in/brianwaka/.
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin
Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp
Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO
Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")
The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis
I Got A Hair Transplant In Turkey - Istanbul, Walk and Talk
A 1AM Interview With The Team That Got Women’s Names Onto Street Signs In Tbilisi - Ad Black Sea
So This Head Of Strategy Just Quit His Job At JWT On Stage - Ad Black Sea, Batumi, Georgia
4 Students Share Their Work And Experience From The Sweathead Strategy Accelerator - Dulce Vazquez, Rodolfo Andres Estrada, Sarah Mahoney, Victoria Gates-Fleming
How To Fix Your Presentations - Sit And Talk, Hell's Kitchen, NYC
When To Quit Your Strategy Career - São Paulo, Sit And Talk
Hard Truths About Strategy Careers - Hacktown, Brazil
Check Your Next Creative Brief For These Things - Monologue, Hell's Kitchen
What I Wish I Knew Before Becoming A Strategist - Midtown, NYC
The Agency Dominating Costa Rica And Then Some...Interaction - Erick Apuy and Monica Gonzales (Effie Index Series)
What's At The Heart Of One Of Australia's Most Prolific Advertising Agencies The Monkeys - Dave Collins, Strategy Director (Effie Index Series)
The Self-Improving Agency - Raluca Kovacs, CSO, Publicis Romania (Effie Index Series)
Strategy Gold In The Desert - CSO Mario Morby Reveals The Secrets Of FP7McCann, UAE (Effie Index Series)
How High Expectations And Pressure Lead To World-Beating Advertising - Javier Quintero, GUT (Effie Index Series)
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