Behind The Membership with Callie Willows
Business:Marketing
Marisha Mets from SLP Now, a membership for speech language practitioners, is this week’s guest on Behind the Membership.
SLP Now has been running for over four years and over that time has evolved from a simple membership to a full web app offering thousands of practitioners teaching resources and even their own CRM and case tools.
In this episode Marisha talks all about how she went from creating resources for her own use to launching a hugely successful membership and the challenges she's had along the way, including learning how to manage her time effectively and finding the right developers to create her app.
We also talk about the benefits of starting simple, and how a membership has helped give Marisha more freedom and flexibility, particularly when faced with health challenges. Plus how running a twice yearly online summit works well for attracting new members, and how she utilises tools like Net Promoter Scores and Intercom to get feedback from members and provide additional support.
Highs and Lows of a Closed Door Model with Brandon Vogt
Creating a Successful Membership Ecosystem with Janet Murray
Building a 7 Figure Bass Empire with Scott Devine
Growing Through Collaboration with Laura Robinson
Running a "Limited Lifecycle" Membership with Lisa League
Achieving Success in a Small Niche with Shannon Rogers
Experimenting Your Way to Success with Holly Gillen
Building a "Non Guru" Membership with Christopher Sutton
Attracting Ideal Members with Julie Christie
Making the Leap from Products to Membership with John Tuggle
Thinking Outside the Box with Avalon Yarnes
Pivoting Your Membership with Colin Gray
Idea to Launch in 2 weeks with Stacey Harris
Introduction to Behind The Membership
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