It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat the Bronco by going bigger. AMC introduces the massive Jeep Cherokee, jump starting an arms race. Next, Bronco also goes big. Then, Jeep goes even bigger, and more luxurious, with the Grand Cherokee.
As the 1990s arrive, the rugged Bronco is falling out of favor with consumers. But it spends one more wild moment in the spotlight when a white Bronco leads a low-speed police chase on live television. Its passenger is murder suspect O.J. Simpson.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Taylor Swift vs. Scooter Braun | On the Outside | 1
Best of Business Wars Daily | An Unfinished Song | 6
The Battle for Paramount Pictures | Reinventing an Empire | 5
The Battle for Paramount Pictures | Down to the Wire | 4
The Battle for Paramount Pictures | Under Siege | 3
The Battle for Paramount Pictures | Hidden Agendas | 2
The Battle for Paramount Pictures | Killer on the Loose | 1
Best of Business Wars Daily | That's Showbiz | 6
Gucci vs Louis Vuitton | Fashion Forward | 5
Gucci vs Louis Vuitton | The Dom-Tom Bomb | 4
Gucci vs Louis Vuitton | Ready-to-Wear | 3
Gucci vs Louis Vuitton | The Wolf in Cashmere | 2
Best of Business Wars Daily | Wardrobe Changes | 8
Gucci vs Louis Vuitton | All in the Family | 1
Häagen-Dazs vs Ben & Jerry's | The New Tastemakers | 7
Häagen-Dazs vs Ben & Jerry's | Breaking the Ice | 6
Häagen-Dazs vs Ben & Jerry's | Hunger Games | 5
Encore: Häagen-Dazs vs Ben & Jerry's | Trading Licks | 4
Encore: Häagen-Dazs vs Ben & Jerry's | Doughboys and Dead Heads | 3
Sponsored: Welcome to the Future of Work (Dell Podference) | 2
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
American History Tellers
The Vanished Podcast
American Scandal
The Generation Why Podcast
The Minds of Madness - True Crime Stories