We’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one cares, but they do). Too much focus on sales numbers or marketing before product/service development. Making way too many assumptions, not being patient enough and chasing fast cash are just a few of the topics we cover on this episode.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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Setting Business Goals in 2018
The Best of 2017 #NeoMarketing Podcast Review
Perfection is the Mortal Enemy of Good Enough
Using PR in Community Relationships
Learning From Expert Execution
Authentic Communication
Ep15 Innovation In Communication
Ep14 What does men’s health have to do with marketing?
Ep13 Diversity In Corporate Culture
Ep12 Elements Of A Successful Campaign
Ep11 Big Data and How To Use It
Ep10 Two Ways For Business To Be More Profitable
Ep9 Digital Marketing Is Really Just Public Relations
Ep8 Insights from the PRSA Icon Conference
Ep7 Brand Communication In A Crisis Situation
Ep6 Passive Audio and Other Alternative Content Delivery Methods
Ep5 Crisis Communication In The Digital Age
Ep4 How To Hire, Fire and Collaborate With The Right Clients
Ep3 What Is “NeoMarketing” all about?
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