Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.
In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
Hosted on Acast. See acast.com/privacy for more information.
Women In Podcasting, Part 2: An Interview with Wondery
Women In Podcasting, Part 1: An Interview with LadyGang
Committees at Work: How Employees Are Driving Organizational Change During COVID-19
WFH Culture: A Round Table Discussion on the Shifting Way We Work
COVID-19: A Human Resources Perspective
Unprecedented Moment: Where Audio is Heading in 2020
Ad Uncertainty: How COVID-19 is Impacting Audio Advertising
Getting Great Reads: The Elements of Authentic Endorsement
Just Fix it In Post? What Editing Can (and Can't) Do
Before We Go Live: How Podcasters Prep for Recording Day
Audio Matters! Part 2: Improving Your Setup
Audio Matters! Part 1: Which Mic is Right?
Measuring What Matters: The State of Attribution in Podcast Advertising
Creating Hit Podcasts: An Interview with Sim Sarna
On Storytelling: A Conversation with Andrew Jenks
Finishing Touches: Copy Writing 101, Part 3
Making It Stick: Copywriting 101, Part 2
Your Brain on Podcasts: A Conversation with Hernan Lopez
Copy That: Copywriting 101, Part 1
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth