How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Janene Liston AKA The Pricing Lady
Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like …
How do you best decide what to charge?
Should you copy your competition’s pricing?
When should you include prices on your website?
When, if ever, should you discount?
Are you charging too much? Too little?
Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?!
Resources mentioned in this episode of your favorite marketing podcast
Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook
Interview with Stage Kings Jeremy Fleming | #527
Services every business owner needs that Timbo recommends
How to generate organic traffic to your website
(without spending anything on advertising)
High converting website designers
(They built this website - take this simple quiz and see where yours needs improving)
DIY SEO training - The most cost-effective way to get on page 1 of Google
(20% off with discount code Timbo20)
Proven customer attraction strategy
(and ridiculously cheap)
The Boomerang Effect
Timbo's book on how and why to create helpful marketing
Businesses that made this podcast possible (please support them)
DELL Technologies - Small business solutions
Studio 1 Design - High converting website designers
Fun Escapes - Proven customer attraction ideas
Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)
Thanks for tuning in. May your marketing be the best marketing.
Timbo Reid
0480 015 150
See omnystudio.com/listener for privacy information.
How publishing a book can scale your business, with business book publisher Lyda Mclallen | #484
Ex-toilet cleaner turned product developer Ammon Arrave on how he came to invent the One 80 Light | #483
How to get a meeting with anyone with Wall Street Journal cartoonist Stu Heinecke (his process is mind-blowing!)| #482
The rights to the Hollywood sign are owned by an Australian | #481
KeepCup creator Abigail Forsyth on building a business around reusing (not recycling)| #480
Podcasting tips for 2020 and beyond with RadioHub founder Cooper Silk | #479
This record-breaking crowdfunding campaign changed Flow Hive’s Cedar Anderson life forever | #478
Being on-purpose is masseur to the stars, Kym Power’s secret success formula | #477
A crippling illness hasn’t stopped Surefire Boards Mick Slattery from wanting to build a global surf brand | #476
Imagine making a living from teaching breathing … The Breathe Project’s Bodhi & Kat do! | #475
The secret to building Australia’s largest personal training business with Fitness Enhancement’s Scott Hunt | #474
How to get your business videos seen with Sonic Sight’s Geoff Anderson | #473
Snackwize founder Conor Reynolds on building a healthy business | #472
World poker champ Chris Sparks’ secrets to high performance in business | #471
Canva’s Melanie Perkins on how she’s built a brand valued at $3.6 billion | #470
Timbo answers your most pressing marketing questions | #469
How to slow down and build an empire, with hat entrepreneurs Loz and Alex | #468
The E Myth’s Michael Gerber on how to build an extraordinary business | #467
Why marketing works | #466
This world-first healthcare membership model puts an end to charging by the hour | #465
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Communication Research Podcast
newbooksincommunications.com
Powerful Insights
Solo Practice University® Guest Lectures
Podcasts - Autopilot Your Business