Sponsored by Magellan AI. Find out why CBC relies on Magellan AI for pod-to-pod attribution. Measure podcast growth
People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today. “For almost all shows who have switched from audio to video, they're making more total revenue,” she told us; and when questi...
Sponsored by Magellan AI. Find out why CBC relies on Magellan AI for pod-to-pod attribution. Measure podcast growth
- People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today. “For almost all shows who have switched from audio to video, they're making more total revenue,” she told us; and when questioned on claims earlier in the week that creators lose features when they switch to video, she told us: “I think that's the wrong way to look at the big picture. If you are already making video content, or if you're thinking about expanding to video, you're going to be thrilled by the outcome of SPP” (the Spotify Partner program).
- Prohovnik also told us that Spotify is working to improve ad measurement and third-party attribution. “We acknowledge that gap, we see it, we agree with the problem and so we're working on that.”
- The Cut covers podcasts being made by tweens. Most shows mentioned in the piece are video only - on Cameo, Instagram, Tikok and YouTube.
- Congratulations to Leo Laporte and all at This Week in Tech, which celebrated its 20th anniversary on Apr 17. Originally called “Revenge of the Screen Savers”, here’s episode 1: “a 56kbps MP3Pro file weighing in at around 14MB”.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
Classifieds - your job or ad here
- Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,100+ Pod Pals on this list.
- 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more!
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, Cohost, SALT, Steve Lack: Audio, Resound, Simplecast, audioBoom, RedCircle, Audiohook, Podscribe, Riverside.fm, Jar Audio, Podchaser, Awesound, Acast, Disctopia, Evergreen Podcasts, Libsyn, Podpage websites, We Edit Podcasts, Knucklehead Media Group
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, POW PR, Deepcast Creator, Storyboard, Truefans, Gumball, Red Seat Ventures, Ausha, ARN's iHeartPodcast Network Aust, Tink Media, The Podcast Haven, The Roost, Huberman Lab, SoundStack, Ask Ralph Christian Finance, Jonekiri, Frequency, Voxtopica, Gilded Audio, Compliance Podcast Network, Castbox, Geopolitics and Empire podcast a, PlayPodcast, Podium , Podcastpage, Message Heard, Health Podcast Network, Oxford Road, Sonic Influencer Marketing, Diversion Podcasts, Headliner, Zvook, Blubrry, Transistor, Rhapsody Voices, Rephonic, Double Elvis Productions, Optimal Living Daily, matchmaker.fm, Lemonada Media, Castos, Podcast Taxi, Wondery, Jam Street Media, Heartcast Media50, Ossa Collective, Hear.Here.Singapore, Content10x, Podcast Partnership, Ad Results Media, StreamGuys, She Podcasts, Cleanfeed, Podigy, Sonix, Podcast Movement, Revolver Podcasts, Adopter Media, School of Podcasting, Lower Street, Edison Research, Signal Hill Insights
Our supporters pay for Podnews, so everyone can read it. Join them today.
